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Allegro.eu S.A.Allegro e-commerce users count falls to 21.7 mln in February - researcher
Listed e-commerce platform Allegro. pl and Allegro app combined users on all devices count amounted to 21.7 million in February, down from 22.38 million in January, according to a survey conducted by Mediapanel Gemius Polska - Polskie Badania Internetu (Polish Internet Research).
Reach, i.e. the percentage of real users visiting a given media channel in the population of all users accessing the internet, was 72.94 percent in February, down from 75.20 percent in January.
ATS, i.e. the average time real users spent on a given media channel, was 1 hour, 25 minutes and 10 seconds against 1 hour 33 minutes 52 seconds in a previous month.
On mobile devices, the number of users amounted to 18.95 million, reach decreased in monthly terms to 63.71 percent and ATS was 1 hour 05 minutes 02 seconds.
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