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Allegro.eu S.A.Allegro e-commerce users count rises to 22.8 mln in December - researcher
Listed e-commerce platform Allegro. pl and Allegro app combined users on all devices count amounted to 22.8 million in December 2024, up from 22.74 million in November, according to a survey conducted by Mediapanel Gemius Polska - Polskie Badania Internetu (Polish Internet Research).
Reach, i.e. the percentage of real users visiting a given media channel in the population of all users accessing the internet, was 76.72 percent in December, up from 76.57 percent in November.
ATS, i.e. the average time real users spent on a given media channel, was 1 hour, 47 minutes and 2 seconds against 1 hour 50 minutes 42 seconds in a previous month.
On mobile devices, the number of users remained 19.98 million, reach decreased slightly in monthly terms to 67.14 percent and ATS was 1 hour 26 minutes 24 seconds.
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