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CCC SACCC Group wants share of licence brands to account for 50 pct of its offer by autumn 2025
Listed footwear group CCC wants that in the autumn of 2025, the share of licence brands will account for 50 percent in their offer, CEO Dariusz Milek told a conference.
At the press conference the group stated in a presentation that among the key directions of its development are the further development of licence brands, the extension of the offer of these brands to further product categories, mainly clothing, and the introduction of them to all business lines to build high profitability.
In the third quarter of 2024, the share of licence brands in the CCC signboard offer was 24 percent, compared to 4 percent in the whole of 2023.
The group expects this share to increase to 35 percent in the first half of 2025 and 50 percent in the second half of 2025.
"I am confident that we will have 50 percent on offer in the autumn," the CEO said.
As stated, in the second half of 2025, the share of own brands is expected to fall in CCC to 40 percent from 56 percent in the third quarter, and partner brands to 10 percent from 19 percent.
CCC said in a presentation that in the nine months of this year, the gross margin on licence brands was 69 percent, with a target of 70 percent.
pel/ nl/ han/