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Cyfrowy Polsat SACyfrowy Polsat maintains its forecast for growth of TV advertising and sponsorship market in ‘24 to mid-single-digit rate
Listed TMT group Cyfrowy Polsat maintains the TV advertising and sponsorship market will grow at a mid-single-digit rate in 2024, the company said in a press release.
TV Polsat Group's TV advertising and sponsorship revenues in Q3 2024 grew by 3.0 percent year-on-year to PLN 297 million (EUR 68.4 mln), while the TV advertising market recorded an increase of 7.5 percent.
As a result, TV Polsat Group's share of the TV advertising and sponsorship market was 27.6 percent, compared to 28.9 percent in Q3 2023.
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